Leap of Faith

What does that mean – it means making a decision to do something, without fear, doubt, worry, doing something the masses say not to do, like skydiving, most people say that is dangerous, snow skiing without a helmet, moving to a new state without knowledge of what you will do when you get there. Human beings are natural risk takers, until someone says ooh- that’s dangerous – don’t do that. Exactly, what parents tell their kids, what family members and friends tell each other. If you want to do something, do it, if you don’t want to something don’t do it, however, start making decisions on the what you believe in – if you believe you are someone who is capable of starting a business and making it a success - then do it , don’t go asking several of your family and friends what they think – trust your instinct. If you believe you are someone who can write a book – then do it. Start with the idea, plan it out and research information and other people who have had success with what ever it is you want to do. Keep the belief that it if it will serve you, your family and assists other people then it is worth the leap of faith.

Brand differentiation

In crowded marketplaces, companies strive for a unique selling proposition that can separate them from the competition in the minds of consumers. CSR can play a role in building customer loyalty based on distinctive ethical values.[10] Several major brands, such as The Co-operative Group, The Body Shop and American Apparel[11] are built on ethical values. Business service organizations can benefit too from building a reputation for integrity and best practice.

Accountability

is a concept in ethics with several meanings. It is often used synonymously with such concepts as responsibility, answerability, enforcement, blameworthiness, liability and other terms associated with the expectation of account-giving. As an aspect of governance, it has been central to discussions related to problems in both the public and private (corporation) worlds.
Accountability is defined as "A is accountable to B when A is obliged to inform B about A’s (past or future) actions and decisions, to justify them, and to suffer punishment in the case of eventual misconduct".[1]
In leadership roles, accountability is the acknowledgment and assumption of responsibility for actions, products, decisions, and policies including the administration, governance and implementation within the scope of the role or employment position and encompassing the obligation to report, explain and be answerable for resulting consequences.

Corporate Social Responsibility

(CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance,[1] is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit.